Harsha's Digital World | Advanced Digital Marketing Training Course with Artificial Intelligence

 

Course Title: Advanced Digital Marketing Training Course with AI

Course Overview:

This comprehensive course is designed to equip participants with advanced skills and knowledge in digital marketing by using Artificial Intelligence (AI) technologies. Students will involve into various aspects of digital marketing, including AI-powered advertising, personalized customer engagement, data-driven decision-making, advanced SEO techniques, and AI chatbots.

Course Duration: 8 weeks - 60 Days 

Course Details

Week 1: Introduction to Advanced Digital Marketing

Understanding the role of modern digital marketing comparing traditional marketing

Overview of technologies used in digital marketing or internet marketing or web marketing

Trends and opportunities in digital marketing

Future scope of Digital Marketing in India/World

Assignment 1: What is the trend of Digital Marketing by 2050 

Week 2: Advantages of Learning Digital Marketing

Strategies used in Digital Marketing

Use of Digital marketing and How to Target Right customers

Types of Traffic sources

Digital Marketing Funnel

Assignment 2: What are the techniques for customer engagement ?

Week 3: How Search Engines Works

Different type of search engines and how they work

Local SEO and Google My Business

Local Directory Submissions

Assignment 3: Local Directory Submission and Google My Business (GMB) ?

Week 4: Search Engine Optimization

What is SEO & Type of SEO

Keyword Planner and Competitor Analysis

On Page SEO

How to optimize a website using various SEO factors which are very important for any Organization

Assignment 4: Keyword Planner and Competitors Analysis ?

Week 5: Word Press Website Design without Coding

WordPress Installation and Login.

Home Page Creation, Sub pages Creation, Contact Us Page Creation.

Plugin Installations: Social Media Plugin Installation and SEO Pack Installation, Meta Tag, URL, Description, Key phrase.

Header Tags, Internal Links, External Links, Yoast SEO Readability, Content Optimization.

Assignment 5: Word Press Website Building.

Week 6: Google Analytics (GA4) and Google Tag Manager, Blogger

Understanding GA4

Use of Google Tag Manager

Blog Building, Blogger Settings, Blogger Publishing.

Assignment 6: Website Submission in GA4 and GTM, Blog Building. 

Week 7: AI Case Studies and Practical Applications

Analyzing real-world case studies of successful AI-driven marketing campaigns

Hands-on exercises and projects applying AI techniques in digital marketing

Practical tips and best practices for implementing AI in marketing strategies

Assignment 7: PPC, SMM Facebook Ads. 

Week 8: Ethical Considerations and Future Trends

Ethical considerations in AI-driven digital marketing

Regulatory implications and compliance requirements

Emerging trends and future developments in AI for digital marketing

Assignment 8: Website Building on a given topic and implementing SEO using AI. 

Assignment 9: GA4, GTM, Blogger on a given topic using AI. 

Assignment 10: Interview Preparation Live Interaction for student on course 1:1.

Assignment 11: Mock Interview-1 & Feedback. 

Assignment 12: Mock Interview-2 & Feedback. 

Assignment 13: Mock Interview-3. 

Conclusion:

Upon completion of this course, participants will have gained advanced skills and knowledge in leveraging AI for digital marketing strategies. They will be equipped to implement AI-powered advertising, personalized customer engagement tactics, data-driven decision-making processes, advanced SEO techniques, and AI chatbots effectively in their marketing campaigns, enabling them to stay ahead in the competitive digital landscape.